One of the premium online gambling brands, LeoVegas, has announced the launch of their own type of rocket – a very special project named Rocket X. It may sound like the latest undertaking by Elon Musk, but it's the furthest thing from that.
What it is, in fact, is the popular casino uniting all of their recently acquired assets under a single banner. They have purchased the Intellectual Property & Software Limited (IPS) as well as assets from brands like BetUK, UKCasino, Slotboss and 21.co.uk. The IPS purchase agreement was finalized this past January, with the final price of £65 million. All of these brands will be conjoined into one “superbrand,” that is Rocket X!
With Rocket X, the site looks to deliver the same level of quality people are accustomed to with all of their other brands and casinos. One of the main objectives is to “strengthen their presence in the UK and their overall position in the mobile gaming sector.”
LeoVegas' official statement goes as follows: “Since its start, LeoVegas has pursued a global brand strategy that is very successful. LeoVegas added in a statement. In larger markets the group’s two global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy. The UK is such a large and mature market that it warrants working with several brands that attract various types of customers.”
The statement further reads that Rocket X's strategy is that of focusing on digital and data-driven customer acquisition and will most definitely have one of the most effective acquisition models on the market.
Source:
“LeoVegas unveils Rocket X brand for acquired sites”, igamingbusiness.com, March 5, 2018.
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